An affiliate link is a unique URL created for affiliate marketers, such as bloggers or social media personalities, to promote a product or service. This link includes a tracking code that monitors clicks or purchases made through the link1. Here’s how it works:
Definition: An affiliate link is a uniform resource locator (URL) that directs customers to a company’s website or product sales page. It consists of your store’s domain followed by tracking parameters.
How It Works:
Unique ID: Affiliates receive a unique link once they join an affiliate program. This link is displayed on their website, social media platforms, or email promotions.
Click Tracking: When an audience clicks on this link, the affiliate program records metrics such as sales, clicks, and commissions.
Sales and Commissions: The affiliate receives a commission if click-throughs result in sales. Depending on the agreement, affiliates may also receive a commission for relevant leads.
Visitor Behavior: Website visitors who click on an affiliate link receive a cookie on their computer, recording their user behavior for 30 to 90 days.
Types of Affiliate Links:
Default or Standard Links: Partners receive auto-generated affiliate links once an affiliate program is activated. They typically direct users to your homepage, but some platforms allow customization to drive traffic to other parts of your site.
Lead Generation Campaign Links: These links help generate high-quality leads by directing users to marketing campaigns where they can opt-in through lead submission forms2.
In summary, affiliate links empower marketers to promote products effectively, track performance, and earn commissions while benefiting both brands and their affiliates.
Chief Affiliates